Navigating the “Dirt Road”

Great interview with Jeffrey Bussgang, author of Entering Startupland about the concept of the jungle, the dirt road, and the highway. Thanks to MIT Trust Center guru Bill Aulet for the socializing this framework with our community.

“I characterize three stages of a startup. The jungle, the dirt road, and the highway. In the jungle, you’re hacking around without a clear direction. On the dirt road, that direction is clear, but it’s bumpy and windy. And on the highway, it’s pretty smooth and operational, and it’s all about speed. So, the question I ask people I talk to is, are you a dirt road person, a highway person, a jungle person? What’s the best fit for you in terms of stage?”

By MIT Sloan CDO