‘Selling the LA lifestyle to the world’: Inside Fred Segal’s Global Expansion Plan

By Jill Manoff

Fred Segal is betting that everyone loves LA.

Since being acquired by brand licensing company Global Icons in March, the West Coast fashion retailer has been focused on linking with licensees able to support widespread brand expansion. Priorities are international markets, from Germany to China, and product categories, from skin care to furniture.

“Nobody owns LA like we do,” said Jeff Lotman, CEO of Global Icons and Fred Segal chairman. “There are a lot of people saying, ‘I’m a surf brand,’ ‘I’m a California brand,’ ‘I’m a Northern California brand.’ But LA is a space we’ve owned for a long time, and it’s one that is truly exportable. People want to do business with us.”

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By Devin Murphy
Devin Murphy Core Fellows Lead