Why Airbnb, Target, and Walmart are Betting on the Experience Economy

Consumers are increasingly choosing to spend their money on experiences rather than material goods. To keep up, retailers are trying to sell their customers both. More U.S. malls are sparing space for experiential offerings then ever, and now, the already revolutionary Airbnb is helping travelers get out of the houses it provides them with and into the world with Airbnb experiences and Airbnb Adventures. Here are the trends in the market that makes memories.

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By Devin Murphy
Devin Murphy Core Fellows Lead Devin Murphy