Will Walmart’s Customers Accept its Rejection of the Firearms ‘Status Quo’?

In a letter to associates, Walmart CEO Doug McMillon recalled the recent tragedies at the chain’s stores in El Paso, TX and Southaven, MS in which 24 people lost their lives and 26 others were injured in acts of gun violence. He also announced steps the chain is taking to address the situation and help “make the country safer” after concluding “that the status quo is unacceptable.”

Mr. McMillon announced Walmart will, as a precaution, discontinue sales of short-barrel rifle ammunition, once the company has fulfilled its current obligations with suppliers. He acknowledged that while this ammunition is used in legal hunting activities, it can also be used in large capacity clips on military-style weapons. The decision, he said, will affect Walmart’s business as the chain expects to go from its current 20 percent market share of ammunition to as low as six percent.

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By Devin Murphy
Devin Murphy Core Fellows Lead Devin Murphy