Grocery stores are no longer the future for some consumer goods brands, says new VC founder

By Lucy Handley | CNBC | October 29, 2019

Getting mass distribution on the shelves of huge retailers may not be the best way forward for new consumer-goods brands, according to the co-founder of a new venture capital (VC) business The Craftory.

Elio Leoni Sceti, a former Reckitt Benckiser and Procter & Gamble executive, founded the company in May 2018, and its website describes it as “counter-corporate and anti-traditional VC,” with a focus on cause-driven consumer goods.

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