Apple’s $24 billion wearables segment is now almost as big as its Mac business


By Troy Wolverton | Business Insider | October 30, 2019

– Apple’s wearables and accessories products accounted for nearly as much revenue in the company’s just-completed fiscal year as its Mac computers.

– Sales of those products, which include Apple Watch and its AirPods line of wireless headphones, grew 54% in its fiscal fourth quarter to $6.5 billion.

– CEO Tim Cook believes that the wearables business is just getting started; three-fourths of Apple Watch buyers in the most recent quarter were buying their first one.

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By MIT Sloan CDO
MIT Sloan CDO