HoliFrog: How This Female Founder Went From PR Maven To Product Maker

Meggen Taylor | Forbes | October 31, 2019

“I think of myself as a beauty publicist by trade and a face washer by nature”, Emily Parr, co-founder of HoliFrog, a new wash-first brand tells me.

Parr, who launched the brand with partner Majeed Hemmat in mid-September, has spent her entire career cultivating the images of some of the most recognizable beauty brands in the world. Now, she is using that expertise to launch her own.

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