Meggen Taylor | Forbes | October 31, 2019
“I think of myself as a beauty publicist by trade and a face washer by nature”, Emily Parr, co-founder of HoliFrog, a new wash-first brand tells me.
Parr, who launched the brand with partner Majeed Hemmat in mid-September, has spent her entire career cultivating the images of some of the most recognizable beauty brands in the world. Now, she is using that expertise to launch her own.
