Wayfair Introduces Mobile App with Visual Technology Features


By Tatiana Walk-Morris | Retail Dive | November 14, 2019

The updates to Wayfair’s mobile app build off of capabilities it already offered, and may prove to be especially beneficial as more than half of Wayfair’s customers place orders using mobile devices, the company said.

Wayfair debuted its AR capabilities last year, along with a slew of other retailers in the home space that incorporated augmented reality into their mobile apps in 2017, like Ikea, Target and Lowe’s. This year, Modsy, an online interior design company, also raised $37 million to build out its technological offerings and introduce new shopping features.

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