CFOs on how to master direct-to-consumer marketing

By Betsy Vereckey | January 23, 2020

When retailers cut out the middleman to manufacture, market, and sell their own products, they get closer to their customers and ultimately serve them better.

That was the takeaway from a direct-to-consumer panel at the recent MIT Sloan CFO Summit in Newton, Mass. Chief financial officers from Peloton, Etsy, and Diageo North America offered four tips for gaining valuable insight into consumers’ preferences and pain points:

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