The next chapter in analytics: data storytelling


By Beth Stackpole | MIT Ideas Made to Matter | May 20, 2020

Countless organizations are dialing up analytics to turn the glut of enterprise data into actionable business insights.

But many of the endless charts, dashboards, and visualizations fall flat with their intended audience. Sometimes it’s a matter of overwhelming recipients with too much data; other times, it’s about presenting the wrong data or not fully understanding how to create an effective narrative that will resonate with recipients.

Enter data storytelling, a skill set handcrafted for the era of big data. While interpretations vary, most experts describe data storytelling as the ability to convey data not just in numbers or charts, but as a narrative that humans can comprehend.

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