How to Pitch Your Value in Interviews


By Jamie Carlstedt | October 21, 2020 | Vault

In interviews, one of the most important things you need to do is persuasively communicate how you can add value—to the company and to the specific team. Unfortunately, it can be difficult to do this, largely because it’s hard to know what to focus on in your pitch. So, here are four steps to take to help you narrow your focus and clearly communicate why you’re the perfect fit for the position.

1. Identify your interviewer’s needs, desires, and challenges.

In order to influence anyone, you must first understand their core interests. People are most interested in their own needs, desires, and problems. When preparing your pitch, start with understanding the most important qualities desired by your interviewer.

Never forget that it’s not about you; it’s about them. The interviewer doesn’t care about 100 percent of your skills, knowledge, and experiences. They only care about those they need and desire for the open position. So the qualities you focus on communicating must align with the qualities being sought by the interviewer.

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