Bain’s Manny Maceda Doesn’t Just Give Advice. He Seeks It, Too.

By Joann S. Lublin | Wall Street Journal | December 5, 2020

Manny Maceda, the leader of Bain & Co., lost sleep for a month after the coronavirus outbreak forced the big management consultancy and countless clients to shutter offices globally.

“I worried that this pandemic might have a negative impact on our people and our business,’’ recalls Mr. Maceda, who rose to world-wide managing partner from summer intern. The 57-year-old consultant reached out to John Donahoe, a close confidant, because he had commanded Bain during a prior downturn.

Mr. Donahoe, now chief executive of Nike Inc., eased Mr. Maceda’s anxiety by noting that corporate customers especially value the sort of advice that management consultancies such as Bain can offer during uncertain times. He was right.

Monthly revenue at the Boston-based firm set a record during October for the second consecutive month, according to Mr. Maceda, who works in San Francisco. Due to Covid-19, more than 85% of Bain’s 12,000 employees in 37 countries still worked from home that month. Its bounceback after a two-month slowdown “has been incredibly amazing,’’ he says.

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