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About seven years ago, industrial designer Simon Enever found himself in a dentist chair. He was getting a routine checkup, and instead of talking about toothaches he ended up talking with the oral health professional about industry pains. The dentist, …
Consumers are increasingly choosing to spend their money on experiences rather than material goods. To keep up, retailers are trying to sell their customers both. More U.S. malls are sparing space for experiential offerings then ever, and now, the already …