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CPG / Retail

‘It’s Relatively Easy to Build a $1 Million Business’: Why DTC Brands Expand to Services

About seven years ago, industrial designer Simon Enever found himself in a dentist chair. He was getting a routine checkup, and instead of talking about toothaches he ended up talking with the oral health professional about industry pains. The dentist, …

By Devin Murphy
Devin Murphy Core Fellows Lead
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Why Airbnb, Target, and Walmart are Betting on the Experience Economy

Consumers are increasingly choosing to spend their money on experiences rather than material goods. To keep up, retailers are trying to sell their customers both. More U.S. malls are sparing space for experiential offerings then ever, and now, the already …

By Devin Murphy
Devin Murphy Core Fellows Lead
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Rent the Runway Is Growing Fast, and Struggling to Keep Up

Rent the Runway, the clothing rental startup that earned a $1 billion valuation earlier this year, is suffering from growing pains.

The New York-based company has amassed a large following of …

By Devin Murphy
Devin Murphy Core Fellows Lead
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