By L’Oreal Thompson Payton
Gone are the days when applying for a new job entailed writing a cover letter, uploading your resume, hitting submit on the job application site, and hoping for the best. Today’s fast-paced, competitive job market requires candidates to put their best digital foot forward from the start.
But before we get into how to do just that, go ahead and Google yourself. For the most accurate results, Molly Reiniger—a search engine optimization (SEO) consultant—recommends using incognito mode. “It will show you clean search results as opposed to ones based on the algorithm and your search history,” she explains.
All of the links that appear—such as your LinkedIn profile, social media accounts, and website (if you have one)—are exactly what a recruiter or hiring manager will see, too. That’s why you want to make sure your online presence is showcasing you and your skills in the best light.
Here, several experts share how to get your online presence ready for you to land your next dream job. Your search results will thank you.